Founder of Jessie B Boutique (formerly SuNoo) — a brand born from the quiet, beautiful moments that changed my life.

I’m a mum of five, a wife to my best friend, and a woman who’s spent a lifetime learning what it means to live a life that feels good.

For years, I poured my energy into teaching and leadership. I loved it — but I was running on empty. Yoga was the first thing that slowed me down enough to hear what I’d been pushing aside: my own joy, my own needs, and my own dreams.

That realisation changed everything.

Jessie B started with a feeling — a longing for ease, warmth, and confidence.
A space where women could find pieces that make them feel good, without overcomplicating things. I wanted to create something that reflected exactly that — a space that celebrates beauty, confidence, and self-expression.

I wanted to create pieces that slip into your life effortlessly — timeless staples that feel like you, only brighter.

If you’re here, maybe you’re on that journey too.

Here’s to wearing what feels good.

Steph x